Last Revised December 14, 2016
Notice of Privacy Rights of California Residents
Newport Orthopedic Institute (with its affiliates, collectively referred
to as “NOI”) recognizes the concerns about protecting the
privacy of information provided by general users of our websites, online
locations, apps and services.
NOI collects and acquires through
http://www.NewportOrtho.com and other websites, online locations and apps of NOI (collectively, the
“Sites”), offline interactions other than those involving
your medical information, and third parties. By using the Sites or NOI
offline services or by clicking on NOI's digital advertisements on
third party websites or apps, you consent to the information practices
or NOI’s general services, and do not provide information to NOI
or click on NOI's digital advertisements.
Notice of Privacy Practices under HIPAA governs how medical information about you may be used and disclosed by NOI.
that NOI does not own or control or to people whom NOI does not employ
1. How We Collect Information
NOI collects information through your online and offline general interactions
with NOI and the Sites, such as:
- Signing up for an email newsletter through the Sites;
- Signing up for community education classes or other events;
- Filling out an online submit form to request an appointment or for a NOI
representative to call you back;
- Email signup forms filled out at community education classes, NOI facilities,
or at an event;
- Entering a NOI survey, sweepstakes, contest or giveaway;
- Contacting NOI customer service or support, or providing feedback;
- Making an online, in person or telephone purchase of a class or other non-medical
services from NOI;
- Registering for an online account;
- Transacting business with NOI;
- Visiting or browsing the Sites and/or third party websites or apps.
We also may acquire information from other sources (such as offline records
or publicly available information) and from vendors and other third parties,
some of which partner with NOI or with an ad display network utilized
by NOI. Non-personally identifiable information also may be obtained by
these other sources from inferences based upon the sites you visit, third
party data, information you share on other websites, social media platforms
and applications, or demographics derived from profiles or accounts that
you create, to the extent permitted in their privacy policies.
2. What Information We Collect
NOI may collect the personally identifiable information that you give to
us in connection with your general interactions with NOI. Personal information
you provide may include:
- Your name, home address, email address, phone number and comments;
- Order history and preferences for services and product offerings;
- Employer name and work address;
- Financial information;
- Social security number;
- Date of Birth;
- Payment information, such credit or debit card number or other payment method;
- Billing and shipping information;
We also may collect or acquire non-personally identifiable information,
such as: IP address, general geographic location such as the city from
which your computer or device is connecting to the Internet, web browser
type and version, operating system, the type of computer or device you
use to connect to the Sites or third party websites and apps, or other
technical information about your visit to the Sites; links clicked, webpages
requested and visited, timestamps, or other navigational information about
visits to the Sites such as your activities while visiting the Sites and
the content you access or view, websites you visit prior to and after
visiting the Sites, and information regarding your Internet location when
you see NOI's ads and whether you click on such ads, and information
regarding your age, gender and interests with respect to products and services.
If you provide personally identifiable information to NOI through the Sites,
we may be able to connect non-personally identifiable information such
as your IP address to you.
The Sites use Google Analytics, a web analytics service provided by Google,
Technology (as defined below) to collect and store anonymous information
about you, which may include the non-personally identifiable information
https://www.google.com/analytics/terms/us.html. The Sites use these features of Google Analytics:
- “Demographics and Interest Reporting” to analyze information
regarding the interests and demographics of users of the Sites. NOI uses
such non-personal information in the same manner as other non-personal
information as described below.
- “Remarketing with Google Analytics” to place ads on other sites
directed to people who have visited the Sites.
- “Google Display Network Impression Reporting” to report how
people's interactions with NOI's ads relate to their visits to
You can opt-out from being tracked by Google Analytics in the future by
downloading and installing Google Analytics Opt-out Browser Add-on for
your current web browser at
http://tools.google.com/dlpage/gaoptout?hl=en. You also can opt-out of Google Analytics for Display Advertising and
customize Google Display Network ads by changing the ad settings at:
3. How We Use Information We Collect
primarily use non-medical personal information to provide services to
you, for example:
- Providing you with access to your online account;
- Improving your web experience;
- Completing purchases of or registering your participation in community
education classes and other events;
- Emailing you to confirm or remind you of purchases or participation;
- Administering surveys, sweepstakes, contests or giveaways (for instance,
to deliver a prize you may have won in a contest);
- Sending you information via e-mail or postal mail about our services, appointment
reminders, offers and news that may be of interest to you;
- Respond to your communications, communicate with you about our services,
provide you with customer service and support, and attend to tasks relating
to your transactions with NOI.
We use non-personally identifiable information to improve the Sites, enable
Site features and enhance our services. For example, we may analyze how
our Sites are used to:
- Improve the browsing experience for the Sites;
- Analyze the performance of the Sites and diagnose problems;
- Administer the Sites;
- Carry out internal operations.
Your non-personally identifiable information also may be used to analyze
and develop advertisements and advertising campaigns, provide you with
special offers and promotions and determine the effectiveness of same.
NOI also may use your non-personally identifiable information to present
you with targeted content and advertisements (including on third party
websites and apps) based on your past visits to the Sites and your non-personally
identifiable information collected over time by us and third parties,
optimize and determine the effectiveness of content and advertisements,
analyze your interactions with the content and advertisements you are
presented with, and how those interactions relate to your visits to the
Sites. Some of our third-party partners participate in the Digital Advertising
Alliance’s Self-Regulatory Program for Online Behavioral Advertising
and allow consumers the ability to opt-out of targeted advertising based
on web activity tracking. For more information regarding the foregoing, please
Click here or visit
http://www.aboutads.info/choices/. Please note that you still may receive standard advertisements from us
and targeted advertisements from third parties after clicking the link
and following the instructions provided therein. You may need to re-click
the link and follow the instructions provided therein if you delete cookies
or other Collection Technology or use a different computer, device or browser.
NOI may combine information we collect from you with information available
from other sources (such as offline records or publicly available information)
Information collected through the Sites and other aspects of our business
may be stored and processed in the United States or in any other country
in which we or our affiliates or agents maintain facilities. By using
the Sites and NOI’s general services, you expressly consent to any
such transfer of information outside the United States.
4. Disclosures to Third Parties
NOI does not share, sell or rent any personal information that you provide
personal information to third parties for their direct marketing purposes.
We may share personal information with our affiliates and third parties
such as our service providers whom we engage to perform services on our
behalf, such as:
- Shipping or delivery services;
- Payment processors or billing services;
- Consultants or affiliates.
We also may share personal information:
- As required by law or to comply with law enforcement or other government agencies;
- To protect the rights, safety, or property of NOI or others;
- To establish or exercise our legal rights or defend against legal claims;
- To protect against threats, illegal activities or fraud;
- With a third party or successor in the event of any reorganization, merger,
sale, joint venture, assignment, or disposition of all or any portion
of our business or operations.
NOI may use and share non-personally identifiable information with third
parties for a variety of purposes, including, without limitation, marketing
and promotional services for NOI, website, remarketing, data analysis
and/or to perform the other tasks described in Section 3 above. We also
may de-identify personally identifiable information (remove information
that could be used to identify a person) and share it in aggregated form
with third parties, advertisers and business partners to analyze usage,
demographics or interests, improve our products or services, improve user
experience, or for similar purposes. We will not re-identify such data
and we will ask our contracting parties to agree to keep the data in its
5. Cookies And Other Collection Technology
A cookie is a piece of data stored on your computer. When you visit the
Sites, your web browser may store cookies on your computer or device,
or your computer or device may be exposed to other technologies such as
web beacons, pixels, gifs or tags (“Collection Technology”),
which will better enable you to navigate the Sites upon return and will
collect certain information about you. You may use the Sites even if you
choose to reject or delete the cookies or other Collection Technology;
however, some features of the Sites may not work properly with cookies
or other Collection Technology disabled. Cookies or Other Collection Technology
also may be used by any third-party websites for which a link is placed
on our Sites.
We also may work with other companies who use tracking technologies, including
cookies or other Collection Technology, to serve ads on our behalf across
the internet. These companies may collect non-personally identifiable
information about your visit to the Sites and about your interaction with
our communications, including advertising and emails.
6. Do Not Track Mechanisms
At this time, NOI is unable to universally respond to a “Do Not Track”
or other "opt out" mechanism that has been activated by a user
through their web browser and, except as otherwise provided herein, does
not alter its policies if a user activates same.
7. Your Opt-Out Choices
If you subscribe to our email newsletter, you may opt-out by following
the instructions contained within the email or by calling us at
If you would like to update your mailing information or want your name
and address removed from NOI’s marketing direct mailing list, you
can give us a call at
8. Children’s Privacy
Children under the age of 13 are prohibited from using the Sites. If you
are a parent or guardian and believe that NOI may have inadvertently collected
personal information from your child, you may contact NOI at
(949) 722-7038 and request that your child’s personal information be deleted.
9. Data Security
We have taken reasonable technical and operational precautions in order
to protect personal information stored by NOI from unauthorized access,
misuse or loss. Our security procedures are monitored regularly and updated
in line with technological progress.
No transmission of data over the internet is guaranteed to be completely
secure. It may be possible for third parties not under the control of
NOI to intercept or access transmissions or private communications unlawfully.
While we strive to protect personal information, neither NOI nor our service
providers can ensure or warrant the security of any information you transmit
to us over the internet. Any such transmission is at your own risk.
NOI is not responsible for the acts and omissions of any third parties.
You may have the opportunity to follow a link on the Sites to other websites
operated by third parties that may be of interest to you. NOI endeavors
to link only to reputable websites related to your areas of interest.
Because these other websites may not be hosted or controlled by NOI, we
are not responsible for the privacy practices of those websites or the
content provided thereon.
services are added, as laws change, and as industry best practices evolve.
http://www.newportortho.com/Patient-Information/Patient-Privacy.aspx. You should check the Last Revised Date shown above on a regular basis
for the most current privacy practices.
changes will not apply to information collected from you before the Last
Revised date, unless we provide notice or have other communications with you.
12. California Immunization Registry
NOI may share your immunization or tuberculosis (TB) screening test records
with the California Immunization Registry (CAIR), a statewide, secure
and confidential database of patient immunization information. The CAIR
is used by health care professionals, agencies, and schools to keep track
of all shots and TB tests you take, and can provide proof about immunizations
needed to start child care, school, or a new job. If you do not want your
immunization or TB records to be shared with other registry users, please
fax or email the “Decline or Start Sharing/Immunization Information
Request Form,” available on the CAIR website at
http://cairweb.org/cair-forms/, to the CAIR Help Desk at
13. Your California Privacy Rights
If you are a California resident and have provided personal information
to NOI, you are entitled by law to request certain information regarding
any disclosure that may have been made by NOI to third parties of personal
information for their direct marketing purposes. To make such a request,
send an email specifying that you seek your “California Customer
Choice Privacy Notice.” Please allow thirty (30) days for a response.
NOI is required to respond to only one request per customer each year,
and is not required to respond to requests made by means other than through
the above email address.
We will not share your personal information with third parties for their
direct marketing purposes if you request that we do not do so. You may
make such a request by sending us an email at
When contacting us, please indicate your name, address, email address,
and what personal information you do not want us to share with third parties
for their direct marketing purposes. Please note that there is no charge
for controlling the sharing of your personal information or for processing
If you have questions about NOI’s privacy practices, you may contact us at
firstname.lastname@example.org, or Newport Orthopedic Institute, 22 Corporate Plaza Drive, Newport Beach,
CA 92660, Phone:
MEDICAL DISCLAIMER: IF THIS IS A MEDICAL EMERGENCY, PLEASE IMMEDIATELY
CALL EMERGENCY PERSONNEL (911) TO GET PROMPT MEDICAL ATTENTION. DO NOT
RELY ON ELECTRONIC COMMUNICATIONS FOR ASSISTANCE IN REGARD TO YOUR IMMEDIATE,
URGENT MEDICAL NEEDS. NOI’S EMAIL ADDRESS IS NOT DESIGNED TO FACILITATE
MEDICAL EMERGENCIES. NOI CANNOT GUARANTEE RESPONSE TIMES IF YOU CHOOSE
TO EMAIL NOI IN THE EVENT OF A MEDICAL EMERGENCY.